Drinks industry commercial consultancy Cheval Rouge has played a key role in the acquisition of Starward Distillery from global spirits company Diageo, supporting the return of the Australian whisky brand to founder David Vitale, through a founder-led transaction supported by specialist international financing.
The transaction sees Vitale regain ownership of the Melbourne-based distillery he founded in 2007, marking a new chapter for one of Australia’s most recognisable modern whisky brands.
Cheval Rouge advised founder David Vitale on the transaction, including finding and introducing appropriate financing partners, and working closely with all parties to provide commercial insights on the business and the industry. This reflects a broader recalibration within the global spirits sector as founders and independent operators reassess growth strategies in a shifting market.
“Working with David on this transaction represented an opportunity to support an iconic globally recognised whisky brand, and enable its return to founder-led stewardship,” said Will Pitchforth, Managing Director at Cheval Rouge. “Many of our clients are facing increasing challenges to secure funding and to grow revenue against significant industry headwinds. When David approached Cheval Rouge to discuss the future of Starward I knew that the opportunity was ideal for a structure that could support David’s vision, backed by a library of whisky casks filled in Melbourne over the past fifteen years.”
Vitale said the move reflects a renewed commitment to Starward’s original mission and values.
“Cheval Rouge brought valuable commercial perspective to the process and a deep understanding of the global spirits landscape. With the considerable volume of work done, this feels like a rare opportunity to scale what we know works, in a category that’s only just getting started. Will and the CR team will continue to work with us to make the most of the opportunities to scale the brand.”
The Starward transaction adds to Cheval Rouge’s growing track record advising founders, investors, financiers, and strategic partners across the drinks industry in Australia and overseas.
