When Spring Bay Distillery appointed Cheval Rouge in January 2024, the initial brief was focused: bring greater clarity and consistency to the hierarchy of its whisky portfolio.
What began as a range architecture project quickly revealed a bigger opportunity.
Drinks industry commercial consultancy Cheval Rouge has played a key role in the acquisition of Starward Distillery from global spirits company Diageo, supporting the return of the Australian whisky brand to founder David Vitale, through a founder-led transaction supported by specialist international financing.
Last Week, Cheval Rouge sponsored the annual Distillers South Australia conference, partnering with DIAM to showcase some of their work in packaging and procurement.
Cheval Rouge has completed its largest transaction to date, acquiring all assets of Proof & Company Australia. With over 300 premium SKUs now in our care, from award-winning spirits to luxury glassware, we’re forging new partnerships to keep these exceptional products flowing to venues and retailers across the country.
We're thrilled to announce a remarkable achievement by one of our dear customers, New Norfolk Distillery, who have proudly claimed the titles of Best Spiced Rum, Best Sugar Cane Rum, and Best Contemporary Rum!
We’re thrilled to announce an exciting new collaboration that marks a significant milestone for Cheval Rouge and the brands we work with. Joining forces with Alex Tomasi, founder of Corsika Studio, we are expanding our capabilities beyond the strategic and commercial work we've successfully delivered for over forty clients worldwide.
