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  <url>
    <loc>http://www.chevalrouge.com.au/new-blog</loc>
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    <lastmod>2026-02-06</lastmod>
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    <loc>http://www.chevalrouge.com.au/new-blog/2026/2/6/cheval-rouge-advises-starward-distillerys-return-home-as-founder-david-vitale-regains-ownership</loc>
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    <lastmod>2026-02-06</lastmod>
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      <image:title>News - Cheval Rouge advises Starward Distillery's return home as founder David Vitale regains ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Cheval Rouge advises Starward Distillery's return home as founder David Vitale regains ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Cheval Rouge advises Starward Distillery's return home as founder David Vitale regains ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.chevalrouge.com.au/new-blog/2025/10/22/cheval-rouge-proudly-supports-the-future-of-distilling-at-the-2025-distillers-sa-conference</loc>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>News - Cheval Rouge proudly supports the future of distilling at the 2025 Distillers SA conference. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Cheval Rouge proudly supports the future of distilling at the 2025 Distillers SA conference.</image:title>
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      <image:title>News - Cheval Rouge proudly supports the future of distilling at the 2025 Distillers SA conference.</image:title>
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      <image:title>News - Cheval Rouge proudly supports the future of distilling at the 2025 Distillers SA conference.</image:title>
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      <image:title>News - Cheval Rouge proudly supports the future of distilling at the 2025 Distillers SA conference.</image:title>
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    <loc>http://www.chevalrouge.com.au/new-blog/2025/8/11/cheval-rouge-secures-its-largest-deal-yet-with-proof-amp-company-australia-acquisition</loc>
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    <lastmod>2025-08-11</lastmod>
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  <url>
    <loc>http://www.chevalrouge.com.au/new-blog/2025/7/11/celebrating-tasmanian-excellence-new-norfolk-distillery-wins-worlds-best-rum-awards</loc>
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    <lastmod>2025-07-11</lastmod>
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      <image:title>News - Celebrating Tasmanian Excellence: New Norfolk Distillery Wins World's Best Rum Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.chevalrouge.com.au/new-blog/2025/7/8/cheval-rouge-welcomes-alex-tomasi-founder-of-corsika-studio</loc>
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    <lastmod>2025-07-11</lastmod>
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      <image:title>News - Cheval Rouge welcomes Alex Tomasi, founder of Corsika Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.chevalrouge.com.au/cheval-rouge</loc>
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    <lastmod>2025-07-08</lastmod>
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    <loc>http://www.chevalrouge.com.au/who-we-are</loc>
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    <lastmod>2026-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/874bffe7-66ae-4d12-972f-4e702649b89f/Will-Pitchforth.jpg</image:loc>
      <image:title>Who We Are - Will Pitchforth</image:title>
      <image:caption>Will has nearly 20 years of drinks industry experience and has worked in over 50 countries to develop brands across wine, spirits and champagne in both large MNC alcohol companies, and SMEs. Will was the Head of Commercial for Bladnoch Distillery for over five years and led a period of remarkable growth, with multiple awards won for brand and commercial excellence. He started Cheval Rouge to get involved with brands starting their journey, and driving commercial excellence by working directly with founders to realise the potential from international growth, and a more strategic procurement process.</image:caption>
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    <image:image>
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      <image:title>Who We Are - Peter Park</image:title>
      <image:caption>Business Development - Asia Peter is entrepreneurial addition to the Cheval Rouge Team, focused on developing Export for our clients in Asian Markets. A qualified Commercial Lawyer, Peter also runs a Food Export business focused on Taiwan and South Korea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/314a09ab-3ff9-4e3b-b675-d6a46f122e76/WhatsApp+Image+2025-05-12+at+10.09.18.jpg</image:loc>
      <image:title>Who We Are - Alex Tomasi</image:title>
      <image:caption>Head of Marketing Alex provides advice on packaging design, brand hierarchy, brand identity, and the NPD process for several of Cheval Rouge’s clients. With over 15 years experience in luxury goods and the drinks industry, her expertise is highly valuable for new and established brands.</image:caption>
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    <image:image>
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      <image:title>Who We Are - Marcus Pickering</image:title>
      <image:caption>Business Development - UK/Europe Marcus is the founder of Pickerings Gin and Summerhall distillery with a long and storied career in hospitality and the drinks industry. Marcus supports Cheval Rouge brand owners with on the ground support in the UK and Europe</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/43c6a3cd-8f7f-4bb6-81cc-19766f2ffa88/Patrina.jpg</image:loc>
      <image:title>Who We Are - Patrina Bosso</image:title>
      <image:caption>Office Manager Patrina has over twenty years of professional experience including facilitating tailored coaching programs in a one-on-one capacity to executives and managers, developing and delivering educational webinars and workshops addressing workplace wellbeing. Patrina supports the Cheval Rouge team with communication and operational needs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Who We Are - Ben Davidson</image:title>
      <image:caption>Drinks Industry Veteran Ben provides his learned palate to brands looking to supercharge their tasting notes and product descriptions. A former Australian Bartender of the year, and a Keeper of the Quaich, Ben knows his drinks better than most and has trained hundreds of bartenders with his passion for drinks.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/7d61f456-d910-488b-9c4e-745f56f48acc/superdrop_logo.jpeg</image:loc>
      <image:title>Who We Are - SUPERDROP</image:title>
      <image:caption>Superdrop is the brand and product creation team behind Delgados Tequila Soda, Idle Hour Vodka, and many more drinks brands that are tailor made to identified consumer needs. Based in Australia, Cheval Rouge and Superdrop work together on NPD in the RTD and light spirit categories.</image:caption>
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      <image:title>Who We Are - The Scotch Malt Whisky Society</image:title>
      <image:caption>This Global Society of tens of thousands of whisky lovers was founded in 1983 as a way to discover casks of exceptional whisky from some of the great distilleries of Scotland. Now expanding to many other categories, Cheval Rouge works with the SMWS to bring events and partnerships to life.</image:caption>
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      <image:title>Who We Are - Edinburgh Bottlers and Co Pack</image:title>
      <image:caption>Cofounded by Matt Gammell, Marcus Pickering, and Will from Cheval Rouge, EB&amp;C is a full service drinks manufacturing partner, specialising in new product creation, private labels and craft production volumes.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Who We Are - Melrose Drover</image:title>
      <image:caption>Founded in 1873 in Leith Edinburgh, revived in 2024 by Will and Marcus at Cheval Rouge, this storied blender and bottler has returned to develop new products for EU and UK based clients.</image:caption>
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  <url>
    <loc>http://www.chevalrouge.com.au/contact</loc>
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    <lastmod>2025-11-02</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>http://www.chevalrouge.com.au/our-clients</loc>
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    <lastmod>2026-02-08</lastmod>
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      <image:title>Our Clients</image:title>
    </image:image>
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      <image:title>Our Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Clients</image:title>
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    <image:image>
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      <image:title>Our Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/0e0eab37-a375-4fda-ba9c-3c342675a9f3/PCRW4175.jpg</image:loc>
      <image:title>Our Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/48cac5f3-9ae9-4902-9730-ae35a98b49d7/32.jpg</image:loc>
      <image:title>Our Clients - Starward Whisky</image:title>
      <image:caption>Crafted in Melbourne, Starward whiskies embody the city's adventurous spirit and are celebrated for their delicious versatility, uniquely matured in red wine barrels sourced from Australia's famed wine regions. Each expression bears the distinctive influence of Starward's wine barrel maturation, offering a diverse range of flavours from single malt to double grain, ensuring there's a Starward whisky for every drinker's preference.</image:caption>
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  <url>
    <loc>http://www.chevalrouge.com.au/twsa</loc>
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    <lastmod>2024-09-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726068665459-UJ5N1CH0A12YDV5EGG5M/unsplash-image-l-RL2725JoE.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;TWSA Conference 2024&lt;/p&gt;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726066274440-49VYKLMDECWMRFP5YSN4/unsplash-image-pe9T4ROjpzQ.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;TWSA Conference 2024&lt;/p&gt; - Q1</image:title>
      <image:caption>You are exporting a 46%, 700ml bottle of Single Malt Tasmanian Whisky for $200AUD EXW. In which of the markets would the RRP shelf price be the cheapest? A. Sweden B. Korea C. Hong Kong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726066483924-ALJ6GE83A3UM83JK0DBK/unsplash-image-eVQBXxeCre4.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;TWSA Conference 2024&lt;/p&gt; - Q2</image:title>
      <image:caption>Q2. You make a Tasmanian Gin using native Australian Ingredients - which of these markets is the easiest to enter as a new exporter? A. Indonesia where Aussies love to go on holiday B. The United Kingdom where gin drinking is a way of life C. New Zealand - just across the ditch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726066890372-9J4LU9QKXHR12LHG76GY/unsplash-image-niew4I_C_J8.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;TWSA Conference 2024&lt;/p&gt; - Q3</image:title>
      <image:caption>You want to export to the USA - which of these brands would be likely challenged by the TTB? A. Tasmanian Pure Gin B. Salmon Ponds Tasmanian Vodka C. Saint Helens Tasmanian Whisky D. Bruny Island Bourbon Matured Single Malt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726068024532-YTCQP4A1BFOHS2AI9H3M/unsplash-image-jQ6bMceL4Gw.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;TWSA Conference 2024&lt;/p&gt; - Q4</image:title>
      <image:caption>You have a new distributor in China who wants to agree INCOTERMS. Which of these options should you ask to use in your sales agreement? A. CIF B. DDP C. FOB</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726068480243-PWD1B3BWLLLHNPKSALDD/unsplash-image-EQ8FCYxRdYg.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;TWSA Conference 2024&lt;/p&gt; - Q5</image:title>
      <image:caption>Your European distributor has asked for a design for a new outdoor billboard featuring your photogenic brand ambassador making a cocktail. Which of these languages is best to get it translated into: A. French B. Finnish C. Flemish</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.chevalrouge.com.au/twsa-answers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726068665459-UJ5N1CH0A12YDV5EGG5M/unsplash-image-l-RL2725JoE.jpg</image:loc>
      <image:title>TWSA Answers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726066274440-49VYKLMDECWMRFP5YSN4/unsplash-image-pe9T4ROjpzQ.jpg</image:loc>
      <image:title>TWSA Answers - Q1</image:title>
      <image:caption>You are exporting a 46%, 700ml bottle of Single Malt Tasmanian Whisky for $200AUD EXW. In which of the markets would the RRP shelf price be the cheapest? A. Sweden B. Korea C. Hong Kong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726066483924-ALJ6GE83A3UM83JK0DBK/unsplash-image-eVQBXxeCre4.jpg</image:loc>
      <image:title>TWSA Answers - Q2</image:title>
      <image:caption>Q2. You make a Tasmanian Gin using native Australian Ingredients - which of these markets would you target first? A. Indonesia where Aussies love to go on holiday B. The United Kingdom where gin drinking is a way of life C. New Zealand - just across the ditch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726066890372-9J4LU9QKXHR12LHG76GY/unsplash-image-niew4I_C_J8.jpg</image:loc>
      <image:title>TWSA Answers - Q3</image:title>
      <image:caption>You want to export to the USA - which of these brands would be likely challenged by the TTB? A. Tasmanian Pure Gin B. Salmon Ponds Tasmanian Vodka C. Saint Helens Tasmanian Whisky D. Bruny Island Bourbon Matured Single Malt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726068024532-YTCQP4A1BFOHS2AI9H3M/unsplash-image-jQ6bMceL4Gw.jpg</image:loc>
      <image:title>TWSA Answers - Q4</image:title>
      <image:caption>You have a new distributor in China who wants to agree INCOTERMS. Which of these options should you ask to use in your sales agreement? A. CIF B. DDP C. FOB</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b72036e4b08e3698f4e7b7/1726068480243-PWD1B3BWLLLHNPKSALDD/unsplash-image-EQ8FCYxRdYg.jpg</image:loc>
      <image:title>TWSA Answers - Q5</image:title>
      <image:caption>Your European distributor has asked for a design for a new outdoor billboard featuring your photogenic brand ambassador making a cocktail our of your Tasmanian Vodka. Which of these languages is best to get it translated into: A. French B. Finnish C. Flemish</image:caption>
    </image:image>
  </url>
</urlset>

